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Social Media

Upon arrival at Northeast Community College, I led an effort to launch eight different sports-specific Twitter accounts, a TikTok account and a rebrand of our current Facebook and Instagram feeds. Our Instagram had under 500 followers when I took over the account and now sits at over 4,500 followers. All accounts are run solely by myself and feature engaging content that aims to highlight the accomplishments of our incredible student-athletes, coaches and staff. 

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Our growth on social media has helped garner national attention for our school and has become a fantastic recruiting tool for prospective student-athletes. I am ecstatic to have given a platform to promote our college and I'm even more humbled by the opportunity to highlight the incredible work that everyone in our department contributes to on a daily basis.

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Combined, our social media feeds have currently cultivated the most followers in our conference after starting from essentially scratch four years ago. I am especially proud that the content I have put out is cutting edge and at times never before seen at our level. Over the course of five national tournaments, I have been able to put out more behind-the-scenes content than any other school at these national events, which is fantastic for highlighting the season-long efforts of our student-athletes. 

 

My work has received national recognition, which you on the "Awards" tab, and I have great pride in building relationships with coaches, student-athletes and administrators to make it all possible.

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In the spring of 2024, a coach within our conference came up to me and complimented my work and stated that our social media feeds are the best in our conference. This coach has won the league and his program was at one time ranked No. 1 nationally. It brings me immense pride knowing others around the league view our athletic program and our college as a whole in such a positive light. I have the privilege every day of highlighting all of the amazing accolades that occur within our department. and I certainly don't take that opportunity lightly.

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Below are examples of graphics that I have single-handedly produced during my time at Northeast. Each athletic year that I have been at Northeast, our social media following has consistently grown year over year. I strive to have a consistent flow while adapting new concepts to make our content even more engaging. Our entire Instagram feed can be found below!

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https://www.instagram.com/northeasthawks/

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Our social media pages can be found by clicking the following links:​

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Northeast Athletics Facebook: https://www.facebook.com/northeastcchawks

Northeast Athletics Instagram: https://www.instagram.com/northeasthawks/

Northeast Athletics TikTok: https://www.tiktok.com/@northeasthawks

Northeast Athletics Twitter: https://twitter.com/northeasthawks

Northeast Baseball Twitter: https://twitter.com/northeastccbsb

Northeast Golf Twitter: https://twitter.com/northeastccgolf

Northeast Men's Basketball Twitter: https://twitter.com/northeastccmbb

Northeast Men's Soccer Twitter: https://twitter.com/northeastccms

Northeast Softball Twitter: https://twitter.com/northeastccms

Northeast Volleyball Twitter: https://twitter.com/NortheastCCVB

Northeast Women's Basketball Twitter: https://twitter.com/northeastccwbb

Northeast Women's Soccer Twitter: https://twitter.com/northeastccws

Northeast Athletics Linktree: https://linktr.ee/NortheastHawks

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"THE NATTY NOTEBOOK" | 2022

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Below are six clips from a series titled, "The Natty Notebook," which was an array of videos that highlighted behind-the-scenes content of our soccer programs trips to the NJCAA DII Men's Soccer Championship and the DII Women's Soccer Championship in 2022. I believe this series strongly shows off my ability to create riveting content by using nothing more than an iPhone while on the road. Many parents, fans and supporters who were not able to travel with the teams to Arizona commented how grateful they were to have such an inside look at what was happening during this historic week. Being able to enhance the student-athlete experience is something that I take pride in and find incredibly gratifying. (Click the play button in the middle of each video and the volume button in the bottom right-hand corner of each video.)

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After this series caught so much traction the first year, it became a staple within our athletic department and has happened every year since.

"THE NATTY NOTEBOOK" | 2023

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"The Natty Notebook" returned in 2023 and was even bigger the second time around! We saw a ton of traction on these videos and they were so much fun to make. They are most definitely worth your time! The video files are quite large, so below are links to all eight installments:

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Day 1:

https://www.instagram.com/reel/CzeH9QXxI0C/?igsh=MXY1Nm5naDQzbjhtOQ==

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Day 2:

https://www.instagram.com/reel/CzgrjOzLXzG/?igsh=NWMwMDRoNmpzZzlu

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Day 3:

https://www.instagram.com/reel/CzjEX7krXSC/?igsh=MWlzMGZpZGhvcnVzcA==

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Day 4:

https://www.instagram.com/reel/CzmE-Qip7wb/?igsh=dDJydnFmNDh0bmdt​

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Day 5:

​https://www.instagram.com/reel/CzoO_6YrCu8/?igsh=MXVneTl4MGE3ZWo2Zw==

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Day 6:

https://www.instagram.com/reel/CzrZi0qPpkt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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Day 7:

https://www.instagram.com/reel/Czt1Ma-RW2y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\

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Closing the Natty Notebook:

https://www.instagram.com/reel/Cz35LXjrrLQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

"THE NATTY NOTEBOOK" | 2024

NATIONAL CHAMPIONS EDITION!!!​

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"The Natty Notebook" was back in 2024, and this time we became national champions! This is a fantastic look at how the national championship came to be!

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Day 1:

https://www.instagram.com/reel/DCWkyf6RDtt/?igsh=MWM1dGtkcDJtdW0zdw==

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Day 2:

https://www.instagram.com/reel/DCWkyf6RDtt/?igsh=MWM1dGtkcDJtdW0zdw==​

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Day 3:

https://www.instagram.com/reel/DCb1UcExX4-/?igsh=dDJycG9zYnE2bDFi​

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Day 4:

​https://www.instagram.com/reel/DCefBewx66V/?igsh=cnpoenA0OGlkbHI1

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Day 5:

https://www.instagram.com/reel/DCg-4-7Rz4Y/?igsh=MXJpd3M3MnZjOTk0cA==

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Day 6:

https://www.instagram.com/reel/DCjrcE9RF-z/?igsh=dHVweWdhYWJyOXZ0

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Day 7:

https://www.instagram.com/reel/DCl_yT6Re0i/?igsh=NnNldXo0bXF4NGxz

 

Day 8:

https://www.instagram.com/reel/DCorpGIRufS/?igsh=d3M5N2NlYmozMXV0

 

Day 9:

https://www.instagram.com/reel/DCsm4qhRvYX/?igsh=MXFoa2w2b3F3azRqeQ==

 

Day 10:

https://www.instagram.com/reel/DCtv3dxRZ6t/?igsh=NzZ3ZTJnNGJucjk1

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The Natty Notebook Grand Finale - National Champions Edition Part 1 of 4:

https://www.instagram.com/reel/DD9-_68Rzgh/?igsh=MWh5dGNybWs4ZHF2Yg==

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The Natty Notebook Grand Finale - National Champions Edition Part 2 of 4:

https://www.instagram.com/reel/DD-QscTRPoF/?igsh=MWoxc2o0Zjhsc2Rkbw==

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The Natty Notebook Grand Finale - National Champions Edition Part 3 of 4:

https://www.instagram.com/reel/DD-VoJPxbK_/?igsh=ZXl2ano4Y3JlMXBl

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The Natty Notebook Grand Finale - National Champions Edition Part 4 of 4:

https://www.instagram.com/reel/DD_CCFfxjl4/?igsh=cmxyb3VxMTJkMjlx

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"THE NATTY NOTEBOOK" | 2025

MEN'S GOLF EDITION​​

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"The Natty Notebook" returned a few months after our men's soccer team

became national champions in 2024 as our men's golf team qualified for the

national tournament in 2025 and I was able to join to capture more

behind-the-scenes footage!

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Day 1:

https://www.instagram.com/reel/DJy3uTVxbA_/?igsh=MW5nZzdnemJ1YTE0Yw==

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Day 2:​

https://www.instagram.com/reel/DJ1UqUexGfq/?igsh=aGxycGloaGxqZ2c2​

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Day 3:

​https://www.instagram.com/reel/DJ4EgCMRa7X/?igsh=eHVkM3Zyc3Ayamo=​​​

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Northeast Athletics has a huge number of international student-athletes on our campus and the parents of those student-athletes rely heavily on social media to gather information on our teams. Being able to help tell the stories of what is going on in the US to those all around the world is what drives me every day. There have been multiple examples of our coaches jumping on recruiting calls and a recruit telling them that being able to see Northeast on social media was a huge part of why they decided to commit to us, which is something that I absolutely cherish. Being able to tell stories on our platforms is what drives me.

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Here are some older graphics:

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